about us

Hello, welcome to Sissy Boy!

You have entered the home of South Africa’s Denim Boss. Heard of us? We’re the alchemy of denim and the secret to looking and feeling FIERCE. Our unique women’s fashion takes you from ordinary to extraordinary empowering you with the confidence to love yourself!

Founded in 1986 by one of SA's leading denim pioneers, Ronald Sassoon, Sissy Boy is famous for being the first Denim Brand in South Africa to perfect Snow Wash jeans and has been at the forefront of denim intelligence ever since. With decades of experience and extensive understanding of denim & fabrics, Sissy Boy has and continues to introduce women to their perfect fit.

From women’s jeans & jumpsuits to Athleisure, dresses, tops, jackets, sleepwear, accessories, shoes and so much more. Our fashion is inspired by the hottest international trends and carefully curated by a team of highly trained and talented in-house designers. We are bold & innovative and through cutting edge technology and expertise, we guarantee uniqueness in styling, fit and finish.