Introducing Minus One

Using next generation stretch technology, the Minus One jeans have enough “sucking power” to not only hold you in but also to keep their shape for hours after wearing.

Denim Alchemy

Coining the phrase, Denim Alchemy, Sissy Boy shared with the guests the magic recipe that is termed their "Elixir of Looking Good" and is responsible for making woman look and feel sexy in their jeans for over 25 years.